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Digital Marketing Specialist

You’d be krazy to not be one of us!


Job Description:


KCL started in 2009 when two friends decided to cut their grocery bills through couponing. Then they decided to blog about it. We've been enabling smart people to live like rich people ever since.


We are a multi-million dollar company with a passion for helping families earn and save money in every way imaginable.


KCL is seeking a creative and passionate marketing specialist to join the marketing team and be a driver for audience growth and reader engagement.


As the Digital Marketing Specialist you will be responsible for coordinating with the Marketing Director on digital marketing efforts across multiple channels, including email, SEO, social, and websites.


Primary responsibilities include:

  • Managing, executing and reporting on the organization’s digital strategy
  • Supporting integrated digital marketing campaigns from concept to execution
  • Engaging with the KCL community across both social and site platforms
  • Ensuring a consistent brand voice across all reader touch points
  • Pulling and analyzing monthly, quarterly and annual reporting on marketing campaigns and community health
  • Assist in the development and execution of targeted emails, growth strategies, maintenance, segmentation, analysis and retention initiatives.
  • Identify opportunities to leverage technology to optimize workflow
  • Execution of campaigns including concept, setup, testing, deployment, and post campaign analysis
  • Copywriting and proofreading duties


Additional responsibilities include:

  • Updating social platforms quarterly
  • Working with engineering on issues or new development
  • Updating online communications and promotional resources for members and affiliates as needed.
  • This position will communicate digital best practices and provide suggestions on optimizing marketing online



1. Bachelor’s Degree with emphasis in marketing or similar

2. 3+ years’ experience in digital marketing with proven experience developing, implementing, and measuring multi-channel digital marketing campaigns.

3. Experience with content management systems, email and online marketing tactics, as well as project management

4.Thorough understanding of marketing and website performance metrics and benchmarks

6. Adaptable to a high-paced, high energy (and super cool) environment



Google Analytics, Looker, Photoshop, and retention campaigns experience


About Us

The Krazy Coupon Lady is the nation's leading coupon aggregation site with hundreds of thousands of unique visitors every day. Our website and app enables smart people to live like rich people by helping them find the best deals across the country in grocery stores, big-box retailers, and online. We have built a unique company culture that combines a fun-loving atmosphere with a high-performance and creative team environment.

KCL values transparency, innovation, and generosity. There are frequent opportunities to be involved serving the Boise community and making a difference.

This is a full-time position located in Boise, Idaho. Please reply with a copy of your resume and any other materials or references. Applicants must be authorized to work in the U.S without sponsorship.

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