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Email Marketing Manager

KCL started in 2009 when two stay-at-home moms decided to cut their grocery bill through couponing. Then they decided to blog about it. We’ve been enabling smart people to live like rich people ever since.

We are a multi-million dollar company with a passion for helping families earn and save money in every way thinkable.

The Email Marketing Manager is responsible for the creation and execution of KCL’s email communications program and strategies, focused on our strong female audience. The EMM works closely with KCL owners and senior executive team and is a motivated self-starter with the ability to pitch ideas and run programs with minimal supervision.

What You'll Be Doing (Job Duties):

  • Navigate an ESP to create campaigns, mine data and manipulate templates.
  • Manage all email marketing initiatives to drive company growth and catered to our female demographic.
  • Manage schedule of all email deployments to optimize user response.
  • Continuously conduct A/B tests and analyze results to garner insights and optimize future email campaigns.
  • Ensure emails are optimized for both web and mobile.


  • 1 – 3 years experience in creating and launching email campaigns
  • Proficiency in HTML
  • Experience creating and executing many large-scale email campaigns simultaneously.
  • Experience with A/B testing.
  • Strong Excel / analytical skills
  • Intense attention to detail without compromising speed in execution
  • Copywriting experience required.

About Us:

The Krazy Coupon Lady is the nation's leading coupon aggregation site with hundreds of thousands of unique visitors every day. Our website and app enables smart people to live like rich people by helping them find the best deals across the country in grocery stores, big-box retailers, and online. We have built a unique company culture that combines a fun-loving atmosphere with a high-performance and creative team environment.

KCL values transparency, innovation, and generosity. There are frequent opportunities to be involved serving the Boise community and making a difference.

Please reply with a cover letter, copy of your resume and any other materials or references. Applicants must be authorized to work in the U.S.

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